Cheeze is a nickname that was applied to Chris Hartman by his so-called friends in the mid-1980s. (The story of the origin of the nickname is convoluted and probably not very interesting to most people.) Meanwhile, a cheese log makes any garden party or soirée more pleasant — a standard to which we all ought to aspire. And finally, log rhymes with, and constitutes 75% of the letters of, blog. There is no particular focus on cheese per se.